Digital Marketing & Social Media Specialist APPLY NOW

Steps New York is seeking a creative and results-driven Digital Marketing & Social Media Specialist to support our growing e-commerce and retail presence. This role will work closely with the E-Commerce Director to execute on-brand content across Instagram, email, and digital platforms, driving Shopify traffic and sales. The ideal candidate is hands-on with content creation, social commerce, and email marketing, has a strong eye for fashion and visual storytelling, and is excited to grow engagement, conversions, and brand awareness through strategic digital initiatives.

Main Job Responsibilities

• Execute on-brand content across Instagram, email, and digital platforms to drive Shopify sales and traffic working closely with and under the direction of the e-commerce director.
• Create, shoot, edit, and post daily photo and video content (Reels, Stories, posts, product videos).
• Create contents  to support launches and promotions.
• Manage Instagram Shop and social commerce, including product tagging and collections linked to Shopify.
• Plan and send email marketing campaigns (newsletters, product drops, promotions) that convert to sales with  the direction of the E-Commerce Director.
• Manage and execute promotional email campaigns for retail stores , following the strategy and direction of the Operations Manager for Retail Stores.
• Drive follower growth, engagement, and conversions through campaigns, collaborations, and giveaways.
• Coordinate influencer partnerships, gifting, and UGC to increase brand awareness and sales.
• Track performance across Instagram, email, and Shopify; analyze metrics to improve conversion and ROI.

Qualifications

• 1–3 years of experience in digital marketing or social media marketing (fashion or e-commerce preferred).
• Strong understanding of Instagram growth, social commerce, email marketing, and Shopify sales funnels.
• Skilled in Canva, CapCut, Lightroom, or similar tools.
• Strong eye for fashion, styling, and visual consistency.
• Organized, detail-oriented, and execution-focused.

If you’re passionate about fashion, social media, and digital marketing, and thrive in a fast-paced, creative environment, this is an exciting opportunity to make an impact at a growing New York–based brand and help shape the digital voice of Steps New York.