Privacy Policy

Last updated: November 11, 2026

This Privacy Policy explains how Steps Clothing Inc. ("Steps New York," "we," "us") collects, uses, shares and protects personal information when you visit stepsnewyork.com or karanewyork.com, which redirects to it (together, the "Site"), shop in our Steps New York or Kara New York stores, or sign up for our emails or text messages. It also explains your choices and rights.

Information we collect

  • Contact and account details: name, email, phone, billing and shipping address, account login.
  • Order details: items purchased, order history, returns and gift cards. Card numbers are handled by our payment processors, not stored by us.
  • Marketing preferences: email and text sign-ups and unsubscribes.
  • Device and browsing information: IP address, browser, pages and products viewed, cart activity and approximate location, collected by cookies and pixels.
  • Customer service messages: what you send us, including photos and accessibility requests.

We do not knowingly collect sensitive personal data (such as health, biometric or precise geolocation data), and we do not sell sensitive or biometric data.

If you give us someone else's personal information (for example, a gift recipient's name and address), you confirm that you have their permission to do so.

How we use information

  • To process and deliver orders, returns, refunds and gift cards
  • To run your account
  • To answer questions and provide customer service, including accessibility help
  • To send order updates by email or text
  • To send marketing emails and texts if you signed up (you can opt out at any time)
  • To show you ads for our products on other sites and apps ("targeted advertising")
  • To understand how the Site is used and improve it
  • To prevent fraud, protect our customers and comply with the law

Who we share information with

We share personal information only as described below. We do not sell your information for money.

  • Shopify and payment processors, to run the Site, take payments and prevent fraud
  • Shipping carriers (UPS, USPS) and our returns center provider, to deliver orders and process returns
  • Klaviyo, to send our emails and text messages
  • Meta (Facebook, Instagram), Google and Pinterest, to measure and show our ads
  • Shop app, for Shop Pay and order tracking
  • Authorities or a business buyer, when required by law or if our business is sold

Some sharing with advertising partners through cookies and pixels may count as a "sale" or "sharing" of personal data, or as "targeted advertising," under certain US state laws. You can opt out of this at any time (see "Your choices").

Cookies, pixels and similar tools

We and our partners use cookies, pixels and tags (including the Meta Pixel, Google tags and the Pinterest Tag) to keep your cart, remember preferences, measure traffic and show you relevant ads. You can block or delete cookies in your browser settings; some parts of the Site, such as the cart, may not work without them.

Your choices

  • Opt out of targeted advertising and the "sale" or "sharing" of your data: email shoponline@stepsny.com with the subject "Do Not Sell or Share."
  • Marketing emails: click "unsubscribe" in any email. You will still get emails about your orders.
  • Text messages: reply STOP to any text to stop, or HELP for help.
  • Ad settings: you can also adjust ad preferences directly with Meta, Google and Pinterest, or at optout.aboutads.info.

Your privacy rights

Depending on where you live (including California, Texas, New Jersey and other states with privacy laws), you may have the right to:

  • Know and access the personal information we hold about you
  • Correct inaccurate information
  • Delete your information
  • Get a copy of your information in a portable format
  • Opt out of targeted advertising, the sale of your information, and profiling

We will not treat you differently for using these rights.

How to make a request: email shoponline@stepsny.com with the subject "Privacy Request," or write to us at the address below. We may ask you to confirm your identity before we act. An authorized agent may make a request for you with your written permission. We will respond within 45 days, as allowed by law.

How to appeal: if we deny your request, you can appeal by replying to our decision or emailing shoponline@stepsny.com with the subject "Privacy Appeal." We will respond within 60 days. If you are not satisfied, you may contact your state Attorney General.

How long we keep information

We keep order and transaction records for as long as needed for tax, accounting and legal purposes, generally up to 7 years. Marketing data is kept until you unsubscribe or ask us to delete it. Device and browsing data is generally kept for up to 26 months.

Security

We use reasonable safeguards to protect personal information, and payments are processed over encrypted connections. No system is completely secure. You are responsible for activity in your account, so please keep your password private.

Children

Our Site is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will delete it.

AI and automated tools

We use AI tools to create and edit some of our marketing images, including AI-generated models. These tools do not use your personal information. We do not use your personal information to make automated decisions that have legal or similarly significant effects on you.

Links to other sites

Our Site may link to other websites and apps, such as Instagram and TikTok. We are not responsible for their content or privacy practices, and their own privacy policies apply.

Changes to this policy

We may update this policy. The "Last updated" date at the top shows when it last changed. Significant changes will be posted on this page.

Contact us

Steps Clothing Inc.
1455 NW 107th Avenue #380
Doral, FL 33172
Email: shoponline@stepsny.com